Confidential  ·  Internal planning document
Launch Roadmap
Home production model  ·  Toothpaste tablets + peppermint mouthwash powder  ·  April – September 2026
2,000 tablets/hr  ·  5 hrs/day  ·  ~166 packs/day capacity
Tablet press arriving early May  ·  June travel pause
Soft launch August  ·  Public launch September
Critical path
Packaging lead time is the single biggest dependency outside your control. Reach out to tin and pouch suppliers in April so samples arrive in May and production orders go out before June travel. If packaging slips, the launch slides to October.
June — full pause
No production, filling, or dispatch in June. Use travel time to progress remote tasks: Shopify build, subscription logic, email sequences, and content brief. Ensure all ingredient and packaging stock is ordered and paid before you leave.
Production capacity
At 10,000 tablets per day you can service roughly 5,000 toothpaste subscribers before home production becomes a constraint — well beyond your 180-subscriber break-even and 400-subscriber profitability targets. This model scales further than it might appear.